Zahnklinik Ars Dentalis

field:
dentistry

project year:
2007

 accomplished tasks:
redesign corporate design, advertising film, adverts, marketing ideas
 

Redesign corporate design

By revising the corporate design of Ars Dentalis it has received a more modern and at the same time more ageless look. The two meshing forms of the logo communicate the aspect of a harmonious relationship between doctor and patient and transport a soothing effect.
construction of the logo
colour table of the CD colour value
 
grid development

While analysing the structure of a human tooth a proportion became obvious that proved to be very suitable for the development of the raster: The proportion between the hight of the crown and the hight of the root of the tooth approximately accords the relation 2:3. This relation formed the basis to develop a form division and lead to a funded and versatile raster system.

In case you want to overview the components of the Ars Dentalis corporate design manual:
ArsDenalis corporate design manual.pdf

  
   

advertising film ArsDentalis

Creation of an advertising film from the storyboard to the postproduction. Due to the suspenseful interplay of different paces atmospheric sequences are generated, which impressively highlight the different fields of activity and competences of Ars Dentalis.

The colour spectrum is situated in the area of cyan and grey of the in-house corporate design, so that the film consequently fits into the consistent look of Ars Dentalis. The film is shown in the display window of the dental clinic as well as in the local cinemas of the Ars Dentalis locations.

The film was realised in cooperation with alumni of the film academy Ludwigsburg.
 
  Arsdentalis trailer 2min:14sec 12Mb  

Arsdentalis film scenes

marketing ideas:

The Zinnoberrot GbR has developed different marketing strategies for Ars Dentalis. The strategies aim at being captivating through humorous and original ideas.

For example a Guerilla-Marketing campaign was created with the following idea: At the bar of a parking garage in the city centre a child doll is suspended. Slogan: „For more bite in life. Ars Dentalis“.