field: education |
project year: 2005-2007 |
accomplished tasks: redesign corporate design, infografik, flash animation, adverts |
| CAT Europe is a provider of distance learning courses for the flight school education. Before the cooperation the brand identity was inconsistent and did not possess a coherent visual concept.
We developed a new logo for CAT Europe, defined a uniform colour system and a font and compiled a design raster which enabled our client to generate all kinds of publications without big effort. | |
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CAT Europe brochures with coverdesign, printspace and content. In case you are interested in a detailed manual for the dimensioning and application of the corporate design we have prepared a PDF for you here: |
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| For the learning material of CAT Europe the Zinnoberrot GbR has generated more than 700 information graphics for the fields of private and professional flying. Here a correct didactic preparation of the graphics was a bis challenge. A subjekt matter inevitably had to be understood in the first place in order to to find a correct and plausible display format.
Good didactic graphics distinguish themselves by depicting the essential contents in a concise and optically reduced manner. Thus during creation consciously optical finesse such as gradients or transparencies were passed on. |
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sample graphics navigation |
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projection forms of map projections |
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sample graphics airframes |
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For the flight exhibition AERO 2005 in Friedrichshafen a flash animation was generated which brings home the advantages of long distance learning to the potential clients. In the following some screenshots of the animation: |
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The adverts for CAT Europe pick up the clouring of the corporate design. It is special that the bright orange concerning adverts in the flying magazines has not appeared so far. Simply due to this fact the adverts for CAT Europe are clearly an attention getter every time. Furthermore the adverts captivate by using inventive graphic image ideas and textlines. Every advert distinguishes itself by an idividual punchline. |
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CAT styleguides.pdf
