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Driving lessons are mainly based on verbal communication. In agreement with our client we hence decided to intruduce a speech bubble as a symbol for the job of the teacher. This symbol has a clear, strong character and serves as a visual brace of the corporate design. |
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Akzidenz Grotesk BQ Medium  |
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The corporate design aims at being appealing to a young target audience between 17 and 25 years. Yet in order to grant that the corporate design endures, current trends concerning the graphic design have been avoided. |
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If a learner chooses a driving school it depends mostly on a few factors: One of the factors is the professional expertise, but often the sympathy for the driving instructor turns the balance. The team of Zinnoberrot puts the driving instructor Alexander Roth into scene in a congenial way. Hence playful connections between text and person can be generated.
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