h_da Hochschule Darmstadt

field:
education

project year:
2006-2007

accomplished tasks:
corporate design, information graphics, booth
Hochschule Darmstadt Broschüren

Corporate design

 

As one of only a few handpicked agencies Zinnoberrot is involved in the redesign of the corporate design of the Hochschule Darmstadt, university of applied sciences. Under demanding basic conditions Zinnoberrot developped within a very narrow time frame - almost all of the work was generated between christmas and new year 2006/2007 - over two dozen illustrations for figures of all courses of studies of the university. Thus in cooperation with other agencies in Darmstadt and high time committment the course of studies flyers coul be produced in time for the university fair „Hobit“. Under normal circumstances their realisation would have been impossible.

Hochschule Darmstadt InfografikHochschule Darmstadt Infografik

For the corporate design of the Hochschule Darmstadt the font DIN-OT was used. For the texts of the information graphics Zinnoberrot has applied the font cuts regular and bold in the size of 6pt.

The whole course of action of the courses of studies with up to 10 semesters had to be depicted on an area of only 191 mm x 91 mm. The existing grid system of the university was scaled down accordingly and altered in a way that it could be turned by 90 degrees.

The courses are depicted as couloured fields. Every coulour area has a special meaning: Thus elective studies were depicted yellow, practice modules green and the final projects red. The nascent student can tell from the diagram how many credit points (CP) he or she can receive, how high the amount of work is and how the time course of action is designated.