InterCockpit Pilot Training Network GmbH

field:
education

project year:
2005-2007

accomplished tasks:
commercial concept, advert campaign, website redesign, reception-counter

commercial concept

InterCockpit is one of the biggest professional flight training organisation located in Germany and offers as a subsidiary enterprise of the Lufthansa flight training GmbH highclass education for nascent airline-pilots. In order to give consideration to the first-class education, we have developed a classic „above the line“ commercial concept which in terms of picture and text language exhibits an elegant and flawless impression.

The questioning of potential clients could prove that through the new picture concept the brand InterCockpit is more memorable and being internalized than before.
 

advert campaign

In professional journals according the topic aviation with monthly appearance cycles every two months the motives were changed. By changing the motives the adverts were hence perceived by the clientele to be new every time.

The motives were cleaned and possible disruptions retouched. The colourfulness of the motives was adjusted to the InterCockpit Corporate Design in order to give a consistent image to the motives.

In many cases the motives were put together by many different picture materials and composed to a realistically appearing collective motive.
 
   
   
   
The advertising motives were mostly completely composed by sections of already existing picture material. This enabled an excellent control over the composition and the coulouring of the motives.

 
   

website design:

In order to make possible a direct recognition also in the online media a design as applied with the adverts was used.
The whole web appearance was divided into the three different business areas of InterCockpit: First Officer Programme (flight school), Type Rating and Job Engine.

From a technical point of view we had to find a solution for a constantly changing content. Hence in cooperation with our programmers we developed a databank based Content Management System (CMS). So also in the next step it did not constitute a problem to provide our client with his own access to generate and change the contents.

 

   
   

reception-counter

Study for a reception counter in the entrance area of the InterCockpit Pilot Network GmbH at Frankfurt airport.

A standard stand was used as a basis. The image material was retouched in a complex postprocessing for the planned size. The illustrations show a 3D-visualization of the counter.