Rotor International is a good evidence for how successfully one can introduce an innovative product into the European airplane market: The since the middle of 2007 existing company sells two coaxial light helicopter models, the two seater RI30 and the three seater RI 600.

Due to their power dates and low attendance costs both models have released a downrigth euphoria in flyer circles. Since the formation of Rotor International the Zinnoberrot GbR takes care of the corporate identity of the business company. Our goal is to communicate a mixture of confidence, performance, flight fun and innovation .

Front side and back side of the product data sheet for the RI30 „Eaglet“.

The Rotor International logo should be striking and exhibit a technical impression.

The logotype directly picks up the appearance of the rotating coaxial rotors. The second R of the bookmark was reflected - and thus an axial symmetric construction was attained which then again signifies the possible rotation around the vertical axis. Furthermore the reflected R cites the Cyrillic script and hence refers to the German-Russian cooperation of the firm.

As corporate typeface the Berthold Akzidenz Grotesk was chosen. This script with its ageless and technical character is available in many different cuts, among other things also in Cyrillic and is therefore very flexibly applicable. In the bookmark the font cut „bold“ was combinded with the light-cut. Here we have prepared a detailed description of the work process of the logo development.